Levi’s Sustainable Case Study
UC Berkeley Haas School of Business and California College of the Arts students participate in a case study, sponsored by Levi’s. The topic is sustainability.
Transcript
Jeans do not need to fill in a landfill
they can be recycled and reused I’m a
business student so I really I do a lot
of case competitions and this was by far
the most interesting particularly
because it pulled together such diverse
people so not only did we work with
really phenomenal design students but
also I was paired up with a mechanical
engineer an environmental science major
so it was really just trying to bring
all the different ideas that are out
there into one room and one table to
really try to find a solution large
corporations is what really makes us who
we are the US economy overall so they
have a huge role in term sustainability
and just incorporating sustainability
into their product like we try to do
with our product and it’s really
industrializing it but making it
sustainable at the same time and only
major companies are able to do that such
as Levi’s one of hardest things to ever
get sign students or perhaps other
students what I speak to design students
all day long it’s to get them to
understand the world outside of their
their own little design studio and when
you put them in a competition that
brings them into the reality of business
and makes them actually stand up for
what they believe in in their design
principles and their and their styling
aesthetics it’s phenomenal because they
got pushed back from the business
students and they were able to push back
against the business students and I
think that it was one of those
collaborative experiences this would not
have been scripted by faculty the
students don’t often get that kind of
real world real applicable experience
within the classroom and this is the
opportunity for them to to really have
that
