Peter Lewin | Levi Strauss & Co

I’m Peter Lewin. I am the senior director

for strategy artificial intelligence and

marketplace insights for Levi Strauss.

Currently, Levi Strauss is a large global

apparel brand. We invented the Blue Jean

in I think 1880 or so and today we

provide clothing from shoes through hats

including jeans, tops outerwear, and so

forth all around the world Levi Strauss

have been involved in what we could call

corporate responsibility almost since

our founding in 166 years ago Levi

Strauss himself was a huge

philanthropist, and as an example we

provided electricity for the University

of California at Berkeley before

the university had a light bulb

since then, we’ve continued both on a

philanthropic front but then also in

terms of a sustainable set of

initiatives, for example, the use of

better cotton pioneering the use of less

water in the production of denim most

recently we’ve been using artificial

intelligence and laser technology to

change the way that we process jeans

this has the benefit of reducing the water

that we need to use the chemicals that

we need to use as well as the physical

labor that goes into distressing denim

there are several reasons why we

wanted to engage with LSM cup one of

them was for a diversity of opinions

perspectives on what we can do around

a particular business issue which will be

revealed in due course another thing

that we wanted to do was represent Levi

Strauss and company is a great place to

work forward-thinking to many

really outstanding business talents

about

so one of the principal things we look

for in the people that we bring into our

company is originality we want originals

and I’d say it’s very much the same for

the solutions we’re looking for for this

case there’s no one right answer we’d

like all of you to be really bold, come

out the idea with a bunch of different

perspectives and don’t limit yourself to

how you see Levi’s today

imagine what Levi’s could be in the

future