Levi Strauss | Advertising Strategy
Account Planning 4317
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Tag Jeans
Levi Strauss | COVID-19
The denim maker Levi Strauss reported weaker sales (-62%) for the second quarter, which have been severely hit by the closure of stores during covid-19 crisis. The company also announced 700 layoffs in an attempt to cut costs related to…
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Business Birthday | Levi Strauss founder
Levi Strauss was born in Buttenheim on February 26, 1829 in the Franconia region of the Kingdom of Bavaria in the German Confederation. At the age of 18, Strauss traveled with his mother and two sisters to the United States…
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Levi Strauss | Tracey Panek
Levi Strauss & Co. has a unique history and an amazing heritage, but it involves much more than faded denim. Get the story from our Historian Tracey Panek.
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The Archives
The Archives is often used as a laboratory for innovation and inspiration by the company's designers from around the world.
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